Eight years, five companies, one recurring lesson: distribution beats product more often than founders want to admit.
The ventures that grew were the ones where I had an audience before I had a roadmap. The ones that struggled were brilliant products shouting into an empty room.
If I were starting again today, I'd spend the first six months building an audience around a problem, not a solution. The product almost designs itself once you're in daily contact with the people who feel the pain.
